As March Madness Heats Up, So Does the Debate Over Paying College Athletes

The NCAA itself keeps only four percent of the profits each year, with the remaining 96% being channeled into the schools, particularly those in Division 1. This is generally in the form of various distributions, or expenses such as travel. A large portion of this money also goes into scholarships and internship programs, as well as injury insurance for the athletes. But despite the schools receiving such large amounts of money from their participation in the NCAA and March Madness, student athletes see no direct form of compensation, even though they are the ones who are creating the revenue.